Our People. Here to serve you.

Senior Management

David B Smithson, CEO, Classeq UK Ltd
David Smithson

CEO – Winterhalter UK

David is the CEO of Winterhalter UK and was responsible for the original acquisition of Classeq Ltd in 2004.

Andy Salter

Managing Director

As Managing Director for Classeq, Andy Salter is responsible for overseeing Classeq Ltd and all sub-brands.

Nick Burridge, Sales Director, Classeq UK Ltd
Nick Burridge

Sales Director

Nick is responsible for the sales function of all Classeq warewashing products and brands.

Nick originally joined Winterhalter in September 2000 and moved across at the inception of Classeq in 2004.

Gary Jones

Managing Director

As Managing Director of production, Gary is responsible for overseeing the Classeq production facility and operations in Stafford.

Nikki Meek

General Manager

Reporting to Gary Jones, Nikki is responsible for overseeing the Classeq team at the production facility in Stafford.

Business Development Team

Edward Johnstone, Business Development Manager, Classeq UK Ltd
Edward Johnstone

Business Development Manager – South West

Edward (Ed) is responsible for the South West region covering areas from Cornwall, Bournmouth to South Wales.

Ed has been with Classeq since Jan 2007 and is an expert in all Classeq and Winterhalter products.

Tom Owen, Business Development Manager, Classeq UK Ltd
Tom Owen

Business Development Manager – South East

Tom is responsible for the South East region covering areas from Southampton to Leicester and Oxford.

Tom joined Classeq in December 2015 and is an expert in the full range of Classeq glasswashing and dishwashing products.

John Heywood, Business Development Manager, North England
John Heywood

Business Development Manager – North

John is responsible for the North region covering areas from Birmingham, North Wales to Scotland.

John has been in the catering industry and worked with Classeq products for over 20 years.

Marketing Team

Glen Dawson

Head of Marketing

Glen joined in late 2020 and has responsibility for marketing across the Classeq product range.

Lee Henchy, Marketing Executive, Classeq
Lee Henchy

Graphics and Marketing Executive

Lee is responsible for the graphic design and marketing of the complete Classeq warewashing portfolio.

Lee has worked for Winterhalter for over 5 years and joined Classeq in February 2017.